I think this is true, and wonder whether it implies: a) The folks Instagramming 2 minute updates about Xing are probably more effective teachers than most lecturers. b) The source of impact is the $200 million budget; if your history lecture had that it would be memorable too.https://twitter.com/michael_nielsen/status/1040778729696321536 …
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It's a curiosity that although they write very beautifully, they mostly don't seem to use product person tricks, or even (mostly) a lot of standard writerly tricks. Probably the best example of the latter would be Bryson's History of Nearly Everything.
That's a book that does use a lot of standard good writing technique, and is genuinely insightful about the science (more so than many pros). I'd love to know what process tricks he used to pull it off.