Also, curious fact: the quality of the trailer is correlated with the quality of the movie, but to some extent independent. Fr'instance I enjoyed "Man of Steel", but nowhere near as much as I enjoyed the trailer.
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Another trailer I love: the trailer for Brave: https://www.youtube.com/watch?v=ZnGNe3SB9Fk … The movie was only so-so.
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The last 1 second of that trailer is an absolute masterpiece. If there were Oscars for 1-second shots, it would have deservedly won.
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More great trailers: full trailer for Man of Steel: https://www.youtube.com/watch?v=KVu3gS7iJu4 … The Dark Knight Rises: https://www.youtube.com/watch?v=7gFwvozMHR4 … (Yeah, I'm a fan of both Nolans.)
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An aesthetic I like is when the use of music is deliberately restricted, and many Chris Nolan associated trailers do that well.
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The first 90 seconds of the Furious 7 trailer is marvellous: https://www.youtube.com/watch?v=Skpu5HaVkOc … I want to meet the genius who thought of that final jump, the car chase as art form.
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The Joker trailer is amazing: https://www.youtube.com/watch?v=zAGVQLHvwOY … If there was an Oscar for best performance in a trailer, Joaquin Phoenix would be a lock. (Maybe ever? He's just astonishing here.)
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Replying to @michael_nielsen
Best new product trailer in some time:https://youtu.be/P7zW53OuvMg
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Replying to @danielgross
Reminds me of a very clever scene in "Jesus Christ Superstar": https://www.youtube.com/watch?v=Nv-CsctQ72g … The entire movie is set in what I presume is Israel (?) But at the climactic moment it switches to a montage of what I believe are canonical depictions of Christ on the Cross.
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Replying to @michael_nielsen @danielgross
No matter your religion, if you're steeped in Christian culture (hard to escape, in the West), there's an immense force to it. Disney now own so many iconic images that they can do something similar, with similar force. Though fake-Kermit (god, the voice) nearly kills it all...
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(The montage starts at 3:57, needs some surrounding context to make any sense. It immediately follows Christ's argument with God in Gethsemane, begging not to be killed. And he then decides to accept it.)
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