I think this is true, and wonder whether it implies: a) The folks Instagramming 2 minute updates about Xing are probably more effective teachers than most lecturers. b) The source of impact is the $200 million budget; if your history lecture had that it would be memorable too.https://twitter.com/michael_nielsen/status/1040778729696321536 …
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I think you can 80/20 it with a good writer or product person that understands how to build captivating narrative. Most content developed for "informational" rather than "entertainment" purpose really drops the ball on this. Humans emotionally respond to narrative
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Interesting assertion. When I've seen writers/product people attempt this, they fall afoul of not really understanding the subject. The best attempts are by people like Sagan and Feynman, who actually know what they're talking about...
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