McLuhan had it backward: the message is the medium. (Apropos of work with @andy_matuschak on the mnemonic medium: https://quantum.country )
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It's very un-McLuhan to try to make legible what you've said, but anyway: I mean that when you're attempting to design a new medium, the content ('message') you use in your prototypes will strongly influence your design (and vice versa).
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I feel this particularly strongly in that a lot of prototyping work is for "toy" content. It's very difficult to make this work. Eg, I'm suspicious of the (beautiful aspirational) idea that Logo is a useful environment for introducing children to ideas of differential geometry
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The question that bugs me: why don't professional differential geometers use Logo? If not, what is it missing? Can that be remedied? I'm deeply suspicious that Logo is, perhaps, leaving out the most important ideas of differential geometry.
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I've left the connection to my original comment oblique. To make it explicit: this decision - the audience for Logo - is in some sense a content or message decision. By deciding to make a toy environment, aimed at children, Logo almost certainly fails in many aspirational goals
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