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McLuhan had it backward: the message is the medium. (Apropos of work with @andy_matuschak on the mnemonic medium: https://quantum.country )
It's very un-McLuhan to try to make legible what you've said, but anyway: I mean that when you're attempting to design a new medium, the content ('message') you use in your prototypes will strongly influence your design (and vice versa).
I feel this particularly strongly in that a lot of prototyping work is for "toy" content. It's very difficult to make this work. Eg, I'm suspicious of the (beautiful aspirational) idea that Logo is a useful environment for introducing children to ideas of differential geometry
The question that bugs me: why don't professional differential geometers use Logo? If not, what is it missing? Can that be remedied? I'm deeply suspicious that Logo is, perhaps, leaving out the most important ideas of differential geometry.
I've left the connection to my original comment oblique. To make it explicit: this decision - the audience for Logo - is in some sense a content or message decision. By deciding to make a toy environment, aimed at children, Logo almost certainly fails in many aspirational goals
here’s an interesting quote about why the internet turned McLuhan’s aphorism around https://www.ribbonfarm.com/2014/03/20/the-message-is-the-medium/ …pic.twitter.com/DDg8iX5xSi
Interesting. I mean something quite different. (That essay is new to me.)
It doesn't seem to apply to the printing press, though. Can you know the "message" of your medium as you create it?
Nice example. My instinct is to agree. But, then, I wonder how much the shape of printing today was determined by early books, eg the Gutenberg Bible? I don't know enough to be sure, one way or the other.
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