Alas. Framing human decisions as responses to incentives is another harmful effect of utilitarianism, Bayesianism and utility theory in economics.https://twitter.com/MatjazLeonardis/status/1141070593149853696 …
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(Add the caveat that it was a rapid-fire conversation, after a talk, which means I may well have misunderstood, we may have been talking past one another, etc. But I don't think so. And certainly there do seem to be people whose main model is people responding to incentives...)
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Related annoyance: human decisions interpreted universally as attempts to "signal" or "gain status". Yeah, definitely can play a role, sometimes large, sometimes small. But as a universal theory of behaviour, yikes!
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