Dear company inviting to me to come speak for free, I have an offer for you. How about if I stay home & send your company $1 instead? No? You'd rather have me come speak? Hmmm...
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How about if I send your company $1 billion instead of coming to speak? No brainer, right? You'll take the money. You *should* take the money. (Please note this is a thought experiment, not an actual offer.)
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Somewhere between $1 and $1e9 is how much, monetarily, you actually value me coming to speak. $0 is definitely not it. Let's figure this out.
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This is Weinberg’s Law of Least Regret applied to the purchaser. Both sides should set a price where they are happy with the other party’s decision. In the best case the buyer would pay more and the seller would take less.
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The funniest is groups who are then huffy if you won't come and speak. Yeah, sure, I _owe_ your group a talk.
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