"If someone could figure out how to invert those rules, it might be the most important thing that anyone could do at this point in history." Insightful thread from someone who really knows what he's talking about:https://twitter.com/paultoo/status/1100144882872532992 …
Unfortunately, Twitter's quote-tweeting has badly messed up the thread you're tweeting, deleting most of it. This link seems to work better:https://twitter.com/paultoo/status/1100149257472888832 …
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This fact seems relevant to the overall point: basic mechanics on Twitter work badly in lots of ways. I suspect part of the reason is because it's very hard for Twitter's leaders to really use the platform the way others do, and so to understand it viscerally as a user.
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It's an interesting conundrum. I spent some time browsing the mentions of people at different levels of well-knownness. From 1k to 10k followers, Twitter works great in many ways. It still more-or-less works to 50k. Beyond that it goes rapidly downhill as a conversational medium
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I guess execs or product people at Twitter could create alts. But that doesn't provide the same visceral experience. So they're strangely cut off from their own product. I'm sure they have a great statistical view, user testing etc. They "know" a lot. But also somewhat cut off
End of conversation
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