Laugh at Marie Kondo all you want but “Does it spark joy?” is a great heuristic and also an example of this:http://www.eugenewei.com/blog/2017/5/11/jpeg-your-ideas …
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But great marketing - like "Does it spark joy?", or (say) the best of Steve Jobs' keynotes - connects really deeply to humans, and shows incredible insight. Anyways, thanks for your original tweet, it'll stay with me, I think.
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Reminds me, I should write up one of Jobs classic keynotes. He was the best at those, and boy does Apple miss that now.
End of conversation
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