If you're not using a sleep mask you should And if you're looking for best one it's thishttps://www.amazon.com/Sleep-Mask-Design-PrettyCare-Sleeping/dp/B019JY9BO8 …
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Replying to @kevinakwok
Big fan of this one myself https://www.amazon.com/gp/product/B078P5FT9Z/ref=oh_aui_search_asin_title?ie=UTF8&th=1 …
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If a sleep mask were 5% better it'd be worth hundreds of dollars, min. $50 seems like a steel. But: what makes it 5% (or more) better than cheaper options? (A sleep mask in general seems like something where the value to a knowledge worker is in the thousands.)
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Agreed, if actually 5% better the compounding value would be significant. But not sure yet that quality correlates to price in sleep masks As aside, I also love that my favorite is cheap and comes in pack of two. Makes easy for others to decide to try. And forviral spread of 2nd
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That's why I asked if it's actually genuinely better. (My fave example of this is people emailing me to ask if $25 for the Anki iphone App is worth it. "Well, maybe not for you. But I'd pay $10,000 for it, and consider it a bargain....")
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haha yeah I think the anki thing is a funny phenomenon, because typically you'd expect paying $25 to increase adherence. But it actually causes lower take because people so want to avoid feeling like person who paid $25 and then failed to keep using it
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This is a weird take because it seems to willfully ignore the existence of cheaper substitutes
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I don't think you guys disagree that much - Nielsen is making point that we underweight LTV/leverage of anything that improves a knowledge worker's productivity daily - You're making point that we should make sure there aren't cheaper substitutes that are as good if not better
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I made both points in my original Tweet.
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