I’m often surprised when reading about startups that critics move to envisioning a world where the startup has won so totally that there is no alternative to their model, which is not what the victory case looks like.
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I don’t disagree, but I think it is very easy to underinvest in good faith, particularly since the returns to it are so happily asymmetric to the costs.
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I like this phrasing as a goal: overinvest in good faith.
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