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The aging of sporting audiences is remarkable. Over a decade, many of these average ages went up 5-9 years! Women's tennis is the only sport (of 24) to see a drop. https://www.marketwatch.com/story/the-sports-with-the-oldest-and-youngest-tv-audiences-2017-06-30 …pic.twitter.com/NauYKb6JIE
Ah, here's the original data source: https://www.sportsbusinessdaily.com/Journal/Issues/2017/06/05/Research-and-Ratings/Viewership-trends.aspx … Based on Nielsen tv data, cable and broadcast. The article is very interesting. Two highlights: the audience for sport is aging less fast than for prime time tv; but faster than the US population as a whole.
Per the discussion elsewhere in the thread, the original data source is much more interesting, and discusses the shift to digital (which the first article ignores).
Some of this is because watching most of these sports requires cable, and most young people today never had and never will have a traditional cable subscription. It’s a massive distribution rupture.
It's unclear if that's the reason, given the opacity of the data. But yeah, may be true. I've never had cable, hope that makes me young 
Does this include web viewing? It doesn't include illegal steaming that skews young.
I wondered the same, but couldn't find the data source.
Wonder what the age is on “new” sports eg crossfit and esports
That is very interesting. I see the same thing in antique stores....
Don't notice baseball there ...
What are the stats on sports highlights on YouTube and shared on social?
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