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An aesthetic I like is when the use of music is deliberately restricted, and many Chris Nolan associated trailers do that well.
The first 90 seconds of the Furious 7 trailer is marvellous: https://www.youtube.com/watch?v=Skpu5HaVkOc … I want to meet the genius who thought of that final jump, the car chase as art form.
Love this trailer for Ad Astra https://www.youtube.com/watch?v=nxi6rtBtBM0 … Shades of Interstellar meets 2001 meets Apocalypse Now
The Joker trailer is amazing: https://www.youtube.com/watch?v=zAGVQLHvwOY … If there was an Oscar for best performance in a trailer, Joaquin Phoenix would be a lock. (Maybe ever? He's just astonishing here.)
Jack Nicholson was terrific as the Joker. Heath Ledger was much, much better, truly astonishing. I don't know how good Joaquin Phoenix is going to be, but maybe even as good as Ledger(?) Seems very Jungian, some response of our collective unconscious to a powerful archetype
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