michael_nielsen

The people who make trailers are mindbogglingly good at making information sticky.

Ha, I have a friend who wrote her master's thesis on the art of the movie trailer (she's an editor) --- it's more of a science, the way they do it.

speaking of (and on an adjacent note), you guys know Art of the Title (evocative, memorable, and full of info scent too) right?? ...my all-time favorite here, is def Mad Men! http://www.artofthetitle.com/ 

Oh, yes! I can't resist saying: the first 3 minutes of "The Two Towers" are amongst my favourite in all cinema. They brought alive something that Tolkien had just barely hinted at in the books.

It brings alive something you strongly _feel_ through all the books, but rarely directly see.

Fun fact: LOTR was translated to Hungarian by Árpád Göncz - it was Communism, he was an "enemy" to the regime, had to make ends meet. He then became the first democratic President of the Republic. So every Hungarian kid's first thought when opening the book is "huh WTF".