michael_nielsen

Favourite fact about trailers: they typically have 90-120 seconds, & yet people will often remember dozens of facts from them. Compare that to a typical speech or lecture, which may be an hour long, yet people often remember nothing from.

The people who make trailers are mindbogglingly good at making information sticky.

Ha, I have a friend who wrote her master's thesis on the art of the movie trailer (she's an editor) --- it's more of a science, the way they do it.

speaking of (and on an adjacent note), you guys know Art of the Title (evocative, memorable, and full of info scent too) right?? ...my all-time favorite here, is def Mad Men! http://www.artofthetitle.com/ 

Oh, yes! I can't resist saying: the first 3 minutes of "The Two Towers" are amongst my favourite in all cinema. They brought alive something that Tolkien had just barely hinted at in the books.

It brings alive something you strongly _feel_ through all the books, but rarely directly see.