michael_nielsen

I love the movie trailer as a medium, and find it fascinating - I'd just about be willing to go to the movies to see the trailers, and then leave (though YouTube makes that less palatable than pre-YT).

Favourite fact about trailers: they typically have 90-120 seconds, & yet people will often remember dozens of facts from them. Compare that to a typical speech or lecture, which may be an hour long, yet people often remember nothing from.

The people who make trailers are mindbogglingly good at making information sticky.

Ha, I have a friend who wrote her master's thesis on the art of the movie trailer (she's an editor) --- it's more of a science, the way they do it.

speaking of (and on an adjacent note), you guys know Art of the Title (evocative, memorable, and full of info scent too) right?? ...my all-time favorite here, is def Mad Men! http://www.artofthetitle.com/