michael_nielsen

The people who make trailers are mindbogglingly good at making information sticky.

Also, curious fact: the quality of the trailer is correlated with the quality of the movie, but to some extent independent. Fr'instance I enjoyed "Man of Steel", but nowhere near as much as I enjoyed the trailer.

The last 1 second of that trailer is an absolute masterpiece. If there were Oscars for 1-second shots, it would have deservedly won.

Trailers are a great deposit of info of how studios know, view, anticipate & build on your expectations. The sauciest trailers are for movies you're *already* dying to see (and they know it)! It's priors come alive In phil., I'd look at Jauss & his reception theory re: this.

"Its priors come alive" - exactly! It's like they figure out your _best_ possible imaginings for the movie, and flesh them out. True even of movies not based on a pre-existing story; a sort of Platonic realization of part of the collective unconscious (to horribly mix ideas!)

hunh. I am on the other side of this one compared to you two; they never seem to live up to expectations and I'd rather just see the movie than get the glimpse;)

i.e. "priors come alive" can sometimes be an impedance mismatch, with signal of presenter (trailer maker) and receiver (fan) on different wavelengths;)