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Trailers are a great deposit of info of how studios know, view, anticipate & build on your expectations. The sauciest trailers are for movies you're *already* dying to see (and they know it)! It's priors come alive 
In phil., I'd look at Jauss & his reception theory re: this.
"Its priors come alive" - exactly! It's like they figure out your _best_ possible imaginings for the movie, and flesh them out. True even of movies not based on a pre-existing story; a sort of Platonic realization of part of the collective unconscious (to horribly mix ideas!)
hunh. I am on the other side of this one compared to you two; they never seem to live up to expectations and I'd rather just see the movie than get the glimpse;)
i.e. "priors come alive" can sometimes be an impedance mismatch, with signal of presenter (trailer maker) and receiver (fan) on different wavelengths;)
Soooooo true. I remember when I was 16 and Lucasfilm decided to torture me with the Ep1 trailers!!!
(And then with the movie, in a different way lol)
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