michael_nielsen

I love the movie trailer as a medium, and find it fascinating - I'd just about be willing to go to the movies to see the trailers, and then leave (though YouTube makes that less palatable than pre-YT).

Favourite fact about trailers: they typically have 90-120 seconds, & yet people will often remember dozens of facts from them. Compare that to a typical speech or lecture, which may be an hour long, yet people often remember nothing from.

The people who make trailers are mindbogglingly good at making information sticky.

Also, curious fact: the quality of the trailer is correlated with the quality of the movie, but to some extent independent. Fr'instance I enjoyed "Man of Steel", but nowhere near as much as I enjoyed the trailer.

I'd say inversely correlated. More often than not, the trailer is much, much better than the movie. Many great films are hard to capture in a trailer.