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Another trailer I love: the trailer for Brave: https://www.youtube.com/watch?v=ZnGNe3SB9Fk … The movie was only so-so.
The last 1 second of that trailer is an absolute masterpiece. If there were Oscars for 1-second shots, it would have deservedly won.
More great trailers: full trailer for Man of Steel: https://www.youtube.com/watch?v=KVu3gS7iJu4 … The Dark Knight Rises: https://www.youtube.com/watch?v=7gFwvozMHR4 … (Yeah, I'm a fan of both Nolans.)
An aesthetic I like is when the use of music is deliberately restricted, and many Chris Nolan associated trailers do that well.
The first 90 seconds of the Furious 7 trailer is marvellous: https://www.youtube.com/watch?v=Skpu5HaVkOc … I want to meet the genius who thought of that final jump, the car chase as art form.
Trailers are a great deposit of info of how studios know, view, anticipate & build on your expectations. The sauciest trailers are for movies you're *already* dying to see (and they know it)! It's priors come alive 
In phil., I'd look at Jauss & his reception theory re: this.
"Its priors come alive" - exactly! It's like they figure out your _best_ possible imaginings for the movie, and flesh them out. True even of movies not based on a pre-existing story; a sort of Platonic realization of part of the collective unconscious (to horribly mix ideas!)
I KNEW there has to be a Nerdwriter about this https://www.youtube.com/watch?v=ivif214cQLE … By the way_ https://www.youtube.com/watch?v=e7BkmF8CJpQ … https://www.youtube.com/watch?v=-dqOM7sVec0 …https://www.youtube.com/watch?v=tn2-PUq1Z84 …
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