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The people who make trailers are mindbogglingly good at making information sticky.
Also, curious fact: the quality of the trailer is correlated with the quality of the movie, but to some extent independent. Fr'instance I enjoyed "Man of Steel", but nowhere near as much as I enjoyed the trailer.
Another trailer I love: the trailer for Brave: https://www.youtube.com/watch?v=ZnGNe3SB9Fk … The movie was only so-so.
The last 1 second of that trailer is an absolute masterpiece. If there were Oscars for 1-second shots, it would have deservedly won.
More great trailers: full trailer for Man of Steel: https://www.youtube.com/watch?v=KVu3gS7iJu4 … The Dark Knight Rises: https://www.youtube.com/watch?v=7gFwvozMHR4 … (Yeah, I'm a fan of both Nolans.)
An aesthetic I like is when the use of music is deliberately restricted, and many Chris Nolan associated trailers do that well.
The first 90 seconds of the Furious 7 trailer is marvellous: https://www.youtube.com/watch?v=Skpu5HaVkOc … I want to meet the genius who thought of that final jump, the car chase as art form.
I'd say inversely correlated. More often than not, the trailer is much, much better than the movie. Many great films are hard to capture in a trailer.
Not my experience, but certainly the correlation is not strong, perhaps 0.3 or 0.4 for me
Check out Housing of Flying Daggers US trailer. Loved Man of Steel trailer.
Wow! That was great, thanks!https://www.youtube.com/watch?v=Qio5eNeDfFQ …
Often, the team that makes the trailer is completely different from the team that made the movie.
It's not completely different - they're using largely the same images, actors, script, etc. (But yes, I understand the point.)
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