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Favourite fact about trailers: they typically have 90-120 seconds, & yet people will often remember dozens of facts from them. Compare that to a typical speech or lecture, which may be an hour long, yet people often remember nothing from.
The people who make trailers are mindbogglingly good at making information sticky.
Also, curious fact: the quality of the trailer is correlated with the quality of the movie, but to some extent independent. Fr'instance I enjoyed "Man of Steel", but nowhere near as much as I enjoyed the trailer.
Another trailer I love: the trailer for Brave: https://www.youtube.com/watch?v=ZnGNe3SB9Fk … The movie was only so-so.
The last 1 second of that trailer is an absolute masterpiece. If there were Oscars for 1-second shots, it would have deservedly won.
More great trailers: full trailer for Man of Steel: https://www.youtube.com/watch?v=KVu3gS7iJu4 … The Dark Knight Rises: https://www.youtube.com/watch?v=7gFwvozMHR4 … (Yeah, I'm a fan of both Nolans.)
An aesthetic I like is when the use of music is deliberately restricted, and many Chris Nolan associated trailers do that well.
The first 90 seconds of the Furious 7 trailer is marvellous: https://www.youtube.com/watch?v=Skpu5HaVkOc … I want to meet the genius who thought of that final jump, the car chase as art form.
...you're basically just wishing you were Cameron Diaz in The Holiday. A movie trailer producer looking for a change of pace. Comically, i couldn't find any scenes of her doing that in the trailer itself. (And I sadly just watched a gazillion of them...)https://www.tvguide.com/movies/the-holiday/review/284458/ …
That was entertaining: https://www.youtube.com/watch?v=aCvHSipgOxM … I will never be Cameron Diaz, fortunately for everyone, but was brought back to when I moved to Canada, and _snow everywhere_.
Ha, I have a friend who wrote her master's thesis on the art of the movie trailer (she's an editor) --- it's more of a science, the way they do it.
Wow. That's really interesting! Link?
Will ask her if it's online!
Also: @TheeNerdwriter Request for topic 
love the idea, what if a high level idea from a complex field could be condensed in a 2 minute trailer that just sticks? Might be better than a 2 hour lecture where the essence gets lost in details.
An interesting thing is that trailers have gotten a lot stickier. Early 2000s and 90s trailers were pretty bland overall imo
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