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I love the movie trailer as a medium, and find it fascinating - I'd just about be willing to go to the movies to see the trailers, and then leave (though YouTube makes that less palatable than pre-YT).
Favourite fact about trailers: they typically have 90-120 seconds, & yet people will often remember dozens of facts from them. Compare that to a typical speech or lecture, which may be an hour long, yet people often remember nothing from.
The people who make trailers are mindbogglingly good at making information sticky.
Also, curious fact: the quality of the trailer is correlated with the quality of the movie, but to some extent independent. Fr'instance I enjoyed "Man of Steel", but nowhere near as much as I enjoyed the trailer.
Another trailer I love: the trailer for Brave: https://www.youtube.com/watch?v=ZnGNe3SB9Fk … The movie was only so-so.
The last 1 second of that trailer is an absolute masterpiece. If there were Oscars for 1-second shots, it would have deservedly won.
More great trailers: full trailer for Man of Steel: https://www.youtube.com/watch?v=KVu3gS7iJu4 … The Dark Knight Rises: https://www.youtube.com/watch?v=7gFwvozMHR4 … (Yeah, I'm a fan of both Nolans.)
An aesthetic I like is when the use of music is deliberately restricted, and many Chris Nolan associated trailers do that well.
The first 90 seconds of the Furious 7 trailer is marvellous: https://www.youtube.com/watch?v=Skpu5HaVkOc … I want to meet the genius who thought of that final jump, the car chase as art form.
A Serious Man has to be up there too
Fun! Hadn't seen it before. Loved the trailer for "Hail, Caesar!"
nah, if typical lectures had so much $ per minute spent in visual design, custom music from best producers, famous voices, pitch-perfect imagery, and — as you mentioned — marketing department optimizing the hell out of it... they would be as catchy
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