I love the movie trailer as a medium, and find it fascinating - I'd just about be willing to go to the movies to see the trailers, and then leave (though YouTube makes that less palatable than pre-YT).
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Favourite fact about trailers: they typically have 90-120 seconds, & yet people will often remember dozens of facts from them. Compare that to a typical speech or lecture, which may be an hour long, yet people often remember nothing from.
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The people who make trailers are mindbogglingly good at making information sticky.
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Also, curious fact: the quality of the trailer is correlated with the quality of the movie, but to some extent independent. Fr'instance I enjoyed "Man of Steel", but nowhere near as much as I enjoyed the trailer.
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Another trailer I love: the trailer for Brave: https://www.youtube.com/watch?v=ZnGNe3SB9Fk … The movie was only so-so.
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The last 1 second of that trailer is an absolute masterpiece. If there were Oscars for 1-second shots, it would have deservedly won.
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More great trailers: full trailer for Man of Steel: https://www.youtube.com/watch?v=KVu3gS7iJu4 … The Dark Knight Rises: https://www.youtube.com/watch?v=7gFwvozMHR4 … (Yeah, I'm a fan of both Nolans.)
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An aesthetic I like is when the use of music is deliberately restricted, and many Chris Nolan associated trailers do that well.
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The first 90 seconds of the Furious 7 trailer is marvellous: https://www.youtube.com/watch?v=Skpu5HaVkOc … I want to meet the genius who thought of that final jump, the car chase as art form.
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The Joker trailer is amazing: https://www.youtube.com/watch?v=zAGVQLHvwOY … If there was an Oscar for best performance in a trailer, Joaquin Phoenix would be a lock. (Maybe ever? He's just astonishing here.)
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Jack Nicholson was terrific as the Joker. Heath Ledger was much, much better, truly astonishing. I don't know how good Joaquin Phoenix is going to be, but maybe even as good as Ledger(?) Seems very Jungian, some response of our collective unconscious to a powerful archetype
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