I love the movie trailer as a medium, and find it fascinating - I'd just about be willing to go to the movies to see the trailers, and then leave (though YouTube makes that less palatable than pre-YT).
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Best movie trailers ever? A few of my faves: Interstellar teaser: https://www.youtube.com/watch?v=3WzHXI5HizQ … Cloud Atlas: https://www.youtube.com/watch?v=hWnAqFyaQ5s … Man of Steel teaser:https://www.youtube.com/watch?v=wArmHSPIvlQ …
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Favourite fact about trailers: they typically have 90-120 seconds, & yet people will often remember dozens of facts from them. Compare that to a typical speech or lecture, which may be an hour long, yet people often remember nothing from.
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The people who make trailers are mindbogglingly good at making information sticky.
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Also, curious fact: the quality of the trailer is correlated with the quality of the movie, but to some extent independent. Fr'instance I enjoyed "Man of Steel", but nowhere near as much as I enjoyed the trailer.
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Another trailer I love: the trailer for Brave: https://www.youtube.com/watch?v=ZnGNe3SB9Fk … The movie was only so-so.
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The last 1 second of that trailer is an absolute masterpiece. If there were Oscars for 1-second shots, it would have deservedly won.
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More great trailers: full trailer for Man of Steel: https://www.youtube.com/watch?v=KVu3gS7iJu4 … The Dark Knight Rises: https://www.youtube.com/watch?v=7gFwvozMHR4 … (Yeah, I'm a fan of both Nolans.)
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An aesthetic I like is when the use of music is deliberately restricted, and many Chris Nolan associated trailers do that well.
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The first 90 seconds of the Furious 7 trailer is marvellous: https://www.youtube.com/watch?v=Skpu5HaVkOc … I want to meet the genius who thought of that final jump, the car chase as art form.
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Context also really matters. The first trailer for the phantom menace after more than 15 years since the last star wars movie was tingle-inducing.https://www.youtube.com/watch?v=bD7bpG-zDJQ …
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It was really quite beautiful. Tingle-inducing, indeed. I was living in LA at the time, and emailed a friend in Rome asking if he wanted to come see it opening night. Emailed me back 90 seconds later to say he was buying plane tickets. Good times.
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I feel a little sorry for him ...
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Nah, we had a good time!
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If nothing else, going to see the first showing of the Phantom Menace at one of the largest theaters in LA (and probably the world) was pretty awesome, even if the movie wasn't an 11/10.
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Gosh, was that audience excited.
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Underrated trailer https://www.youtube.com/watch?v=fAIX12F6958 … you might enjoy
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I love the Bumblebee trailer! Also, rather proud of sentence number 5 here:https://marginalrevolution.com/marginalrevolution/2014/06/a-few-thoughts-on-transformers-4-minor-spoilers.html …
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It's funny... it could easily be just cliches. But there's something very Bumblebee about that trailer. Visual artists are so, so very clever!
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There is such a thing as "trailer pitch": you feel something strong with some trailers that you may not feel in the movie.
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Rewatched that trailer a couple of times. It's really remarkable, especially the first 95 secs.
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