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I don’t think of it like that. Journals build brands, and academics who contribute to the journals convert those brands into reputation for themselves, and thus into jobs. So the journals are competing on brand (mostly impact factor and similar), not the quality of the medium.
To pick a slightly self-interested example: most ML researchers would (currently) rather have a NIPS paper than a distill paper, even though the latter is a much more interesting medium. Why? The former has a better chance (at present) of getting you a job
This can and does change, but usually very slowly. One of the cleverest things done in establishing the preprint arXiv was to recruit leading physicists like Andy Strominger and Ed Witten to contribute in the first few days. Wham! Brand established.
Great points. I was talking from a fuzzier perspective. Distill represents one shift where more time and effort goes into a paper, but going in the reverse direction and embracing more casual mediums also seems interesting
But shouldn't brand be closely connected to the quality of the medium, at least over longer periods of time? I.e. improved quality -> improved brand, therefore incentives to innovate.
All others things equal (which they never are, not even close), yes. But you’re talking about many decades. Mostly what seems to be required is very influential people to throw their weight behind new initiatives. Those people rarely have imaginative ideas about design.
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