Games are expensive to make and run. AAA boxed games really haven't changed prices, even to match inflation/royalties. Which is also largely dictated by console manufacturers. Just selling a big AAA game for $60 is no longer enough. What's the solve?
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They’re doing well because they’ve so far made good games people enjoy (and GOG), but consider if Cyberpunk doesn’t perform. Or maybe hits a snag. Goes through a redesign. What they’ve made quickly evaporates as people need to still make a living.
It’s a blurry line between greed and creating a safe environment for your employees so they aren’t constantly worried about being laid off if one single thing goes wrong.