It did not increase enough to prevent those successful games (with no lootboxes) from making great profits as you can research yourself.
Might I direct your attention to the bleached bones of countless games and companies? Not every game is successful, and what happens when they aren't? Most companies aren't in a position where they can shrug their shoulders and hope they do better next time.
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Game failure isn't something that hasn't happened for the entire time so that isn't an argument for a different price model being necessary based off of inflation. I don't mind game companies trying to be successful with other payment models, I simply think it isn't a given need.
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