Games are expensive to make and run. AAA boxed games really haven't changed prices, even to match inflation/royalties. Which is also largely dictated by console manufacturers. Just selling a big AAA game for $60 is no longer enough. What's the solve?
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Offer your own platforms. Sell them at the amount you would get back from the retailers plus a bit more. Sell them at $40 instead of the $29 you get back from retailers. Allows the retailers to fight with you with tighter margins and you still get more $$ since ppl like that deal
Obviously a lot of the bigger guys do to avoid the Steam hit. It doesn't work to offer retailers a deal at a specific MSRP and then go undercut that on your own digital platform. Why would they sell your product?
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Maybe the subscription model would work better as long as support and content keep coming. There is nothing ore frustrating than buying a $69 game and hear that support is dropped because of some fucking executive decision like ME:Andromeda
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$60*
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