Games are expensive to make and run. AAA boxed games really haven't changed prices, even to match inflation/royalties. Which is also largely dictated by console manufacturers. Just selling a big AAA game for $60 is no longer enough. What's the solve?
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$60 is enough. They should just cut the margin of retailers as I’m sure Activision doesn’t get $60 for every $60 game sold
Good suggestion. How do you do that when they still account for ~70% of your sales?
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Offer your own platforms. Sell them at the amount you would get back from the retailers plus a bit more. Sell them at $40 instead of the $29 you get back from retailers. Allows the retailers to fight with you with tighter margins and you still get more $$ since ppl like that deal
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Obviously a lot of the bigger guys do to avoid the Steam hit. It doesn't work to offer retailers a deal at a specific MSRP and then go undercut that on your own digital platform. Why would they sell your product?
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Especially since most games are sold as digital copies nowadays (I think its most of them but I could be wrong)
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Digital accounts for about 30% of sales overall.
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I really have no clue. But maybe the issues lies on the size of those teams. Maybe their first mistake was to sell their souls to big corporations with stupidly large executive teams and overhead charges costing too much
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