Games are expensive to make and run. AAA boxed games really haven't changed prices, even to match inflation/royalties. Which is also largely dictated by console manufacturers. Just selling a big AAA game for $60 is no longer enough. What's the solve?
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Where did you see that? Results from the top 3 publishers seem to say the contrary.
Contrary that development costs are rising/profit margins decreasing, or that $60 isn't enough?
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$60 is enough. They should just cut the margin of retailers as I’m sure Activision doesn’t get $60 for every $60 game sold
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Good suggestion. How do you do that when they still account for ~70% of your sales?
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