Games are expensive to make and run. AAA boxed games really haven't changed prices, even to match inflation/royalties. Which is also largely dictated by console manufacturers. Just selling a big AAA game for $60 is no longer enough. What's the solve?
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That'll only happen when brick and mortar categorically fail to put up big numbers. Which could eventually happen. Until then digital will always be as-or-more-expensive than shelf prices for fear of pissing off Target and Walmart.
But then you see something like Steam taking up where brick-and-mortar left off. Can you succeed without it? Maybe, but your marketing budget needs X% more to overcome what Steam would naturally provide. Meanwhile you're agreeing to pay them a 30% royalty on all sales.
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Also if we are talking consoles here again you run into storage issues with digital titles. Externals exist but push the cost of your machine that much higher
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Another issue entirely but it all ties in together.
End of conversation
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