Didn’t even do BlizzCon hard and still feel like I’m fighting something off. I think maybe my immune system was compromised from reading people’s comments about Diablo: Immortal.
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I am sure Immortal is interesting for kids and for the Asian markets. And yes, It's totally fine Blizzard (still) creates games for kids. Marketing was clumsy because they turned a hype into disappointing news for so many fans.
There isn’t great data for gaming demographics for children under 13 (a Diablo mobile game certainly wouldn’t be marketed to them anyway) but for the demographics we do know, 35+ accounts for 57% of mobile gamers. 55+ is almost half of that.
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Interesting. But those numbers are overall, not for certain genres, right? Curious how they'll look like for action-paced games. I do play games while traveling. I just don't see myself tapping my mobile phone like a maniac while on a long train ride or flight.
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