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micahwhipple's profile
Micah Whipple
Micah Whipple
Micah Whipple
@micahwhipple

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Micah Whipple

@micahwhipple

Director of Communications @inxile_ent. Previously Blizzard and NCSOFT.

Orange County, CA
Joined June 2009

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    1. Micah Whipple‏ @micahwhipple 4 Nov 2018

      Didn’t even do BlizzCon hard and still feel like I’m fighting something off. I think maybe my immune system was compromised from reading people’s comments about Diablo: Immortal.

      5 replies 5 retweets 33 likes
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    2. Micah Whipple‏ @micahwhipple 4 Nov 2018

      I think everyone at Blizzard knew that this was going to be a tough year to open. The Mike transition, and without Diablo: Immortal the only “new product” type announcement would have been Warcraft III Reforged. Which isn’t really a new product.

      1 reply 1 retweet 7 likes
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    3. Micah Whipple‏ @micahwhipple 4 Nov 2018

      So what are your options? Personally I would have liked to see them go the Bethesda Starfield/ES 6 route and just tease Diablo 4 with a logo because you know the thing you’re about to show (Immortal) may not be for your core audience that’s at the event.

      2 replies 0 retweets 15 likes
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    4. Micah Whipple‏ @micahwhipple 4 Nov 2018

      Hearthstone being announced at PAX was a good move. Immortal being announced at China Joy probably would have been a better move. But the comments about how Blizzard is failing are (lets be honest) going to last until they put out their next thing that you’ll love.

      3 replies 0 retweets 11 likes
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    5. Micah Whipple‏ @micahwhipple 4 Nov 2018

      Should they have handled it differently? Probably. But at the end of the day how they announced it (while fun to dissect from a marketing/PR vantage) isn’t a concern. What matters is if it’s a good game, and it’s Blizzard so obviously it’s going to be good.

      7 replies 1 retweet 30 likes
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    6. This Tweet is unavailable.
      Micah Whipple‏ @micahwhipple 4 Nov 2018
      Replying to @Scorpion242_DE

      No one got tickets/traveled/lodged for an event only to see an announcement (having no idea what could be announced) when they could have watched it online for free or read free articles seconds afterward. That’s not a person that exists.

      4:54 PM - 4 Nov 2018
      1 reply 0 retweets 0 likes
        1. This Tweet is unavailable.
        2. Micah Whipple‏ @micahwhipple 5 Nov 2018
          Replying to @Scorpion242_DE

          pic.twitter.com/lCFzsmdSdK

          0 replies 0 retweets 0 likes
          3. End of conversation

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