Didn’t even do BlizzCon hard and still feel like I’m fighting something off. I think maybe my immune system was compromised from reading people’s comments about Diablo: Immortal.
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I think everyone at Blizzard knew that this was going to be a tough year to open. The Mike transition, and without Diablo: Immortal the only “new product” type announcement would have been Warcraft III Reforged. Which isn’t really a new product.
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So what are your options? Personally I would have liked to see them go the Bethesda Starfield/ES 6 route and just tease Diablo 4 with a logo because you know the thing you’re about to show (Immortal) may not be for your core audience that’s at the event.
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Hearthstone being announced at PAX was a good move. Immortal being announced at China Joy probably would have been a better move. But the comments about how Blizzard is failing are (lets be honest) going to last until they put out their next thing that you’ll love.
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Should they have handled it differently? Probably. But at the end of the day how they announced it (while fun to dissect from a marketing/PR vantage) isn’t a concern. What matters is if it’s a good game, and it’s Blizzard so obviously it’s going to be good.
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End of conversation
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