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Mike Fishbein
@mfishbein
Founder, marketer. Here for crypto, the Disco Biscuits, and memes.
Philadelphia, PAJoined March 2011

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The busier you get, the more process you need. The more process you have, the slower you move. The slower you move, the less likely it is that you're busy with the right things.
How do you deal with FOMO / grass is always greener syndrome? Been finding myself thinking about projects to start, cities to live in, etc. lately even though I know I'm on the right path.
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I’m supposed to root against the guy who ushered in the electric care revolution, private space travel, online payments, brain machine interfaces, and now wants to focus on preserving free speech after the censorious elites wrecked the economy the past two years? Nah I’m good.
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Ways to monetize content: 1. Sponsorships 2. Premium content 3. Ads 4. Affiliate marketing 5. Create products or services 6. Coaching 7. Job opportunities 8. Consulting 9. Helps you get better at your subject matter so you make more $ doing that 7, 8, 9 probably best.
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Simple creator strategy template: • Who is your target audience? • What platforms will you publish on to reach your audience? • What tactics will you use on those platforms to maximize your results? • How will you monetize your audience?
Panic led to lockdowns. Lockdowns led to fiscal stimulus. Stimulus led to inflation. Inflation led to monetary tightening. Tightening leads to recession. The panic wasn’t free - and the bill is coming due.
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Naïve Realism Humans generally think very highly of themselves. We tend to believe that we see the world with perfect objectivity. We also assume that people who disagree with us must be ignorant, uninformed, or biased. This error sits at the core of many societal problems.
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I've found a few good sources but there's definitely opportunity for more. Different learning paths for entrepreneurs, investors, developers, etc. would be cool. If anyone has suggestions for places to learn about cool new stuff happening, I'd appreciate it.
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It's also overwhelming to learn about everything. I've been into crypto since ~2015 and it's overwhelming to me, so I can only image how overwhelming it is to newcomers. DAOs, the metaverse, layer 1s and 2s, DeFi. It's hard to know where to start or which resources are best.
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But it seems like capital & talent might be getting spread too thinly across everything. Bear markets suck obviously, but hopefully one benefit coming out of this is better allocation to the best projects. And hopefully even more capital and talent pour in during the next cycle.
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Corporate life: Take two-week training, make plan deck, follow the instruction manual, go through QA Startup life: Let's just ship it and figure out what we don't know along the way🤷‍♂️
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Data-driven decision making is great. But at startups, data is limited. And you can’t wait until you get more data before you take action. Founders have be good at making decisions and taking action based on limited data as well as gathering and interpreting qual feedback.
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If you like poker, and podcasts, it doesn't get much better than this...
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In Season 2 of Sessions, I documented my deep run in the 2019 WSOP ME. I also provided a flashback to my first WSOP ME in 2009 (also a deep run) + a recap of what happened in the 10 years after... I have linked all 14 parts ITT. My supporters say this series is VERY binge-able!
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