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Sources: Google is pushing advertisers to work with third-party resellers directly as it seeks to reduce its overheads related to advertising services (Ronan Shields / Digiday) digiday.com/media-buying/g

Sources: Google is directing advertisers to work with third-party resellers directly to reduce its...

Ronan Shields / Digiday: Sources: Google is directing advertisers to work with third-party resellers directly to reduce its ad services overhead and position itself as a SaaS outfit

8:05 PM · Jan 20, 2023

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