Med Ad News

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Med Ad News provides extensive analysis of and insight into trends and events affecting pharmaceutical business, product marketing, and sales.

Vrijeme pridruživanja: veljača 2010.

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  1. 4. velj

    Fingerpaint acquired 1798, a market access/commercialization firm based in La Jolla, Calif. The acquisition allows to broaden the agency's healthcare advisory portfolio of services in support of biopharma customers.

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  2. 28. sij

    Havas Health & You (HH&Y) has appointed Philippe Huot-Louradour to the newly created position of European Technology & Innovation Lead and David Hunt to Global Chief Digital Officer, adding to his role as CEO of HH&Y West.

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  3. 23. sij

    Evoke Pharma and EVERSANA announced a collaboration that will utilize ’s integrated suite of outsourced services to commercialize and distribute the specialty pharma company's Gimoti for diabetic gastroparesis in the United States.

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  4. 16. sij

    fingerpainters: We are excited to be rolling out comprehensive programming focused on employees’ personal health and wellness, including a partnership with , founded by . Read more here:

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  5. 15. sij

    W2O has acquired 21GRAMS, a strategic & creative marketing, advertising and patient/medical education agency dedicated to making healthcare more human. The transformative acquisition further bolsters ’s creative firepower.

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  6. 15. sij

    Jay Carter was elected Chair of the Executive Committee of the Coalition for Healthcare Communication for 2020-2021. “I’m grateful that the CHC is successful at its mission of representing our industry well,” says the Executive VP.

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  7. 13. sij
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  8. 10. sij

    Justin Grossman, CEO, discusses in a exclusive how marketers can say relevant in the pharmaceutical job market: "Drug brands are clamoring to recruit marketers from faster-moving industries in a frenzied bid to catch up on digital."

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  9. 9. sij

    HCB Health President Nancy Beesley shared insights on about how her healthcare agency promotes diversity and what the industry needs to improve on. Beesley talks about 's hometown of Austin, Texas, as a city that encourages diversity.

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  10. 9. sij

    Maria Lissandrello, Editor-In-Chief, discusses in the commentary "Formula for Effective Communication at the POC" how making an impact with patient-education materials, be they print or digital, requires a delicate balancing act.

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  11. 7. sij

    EVERSANA, a provider of life-sciences commercial services, has unveiled EVERSANA ENGAGE. The full-solution healthcare marketing agency is uniquely designed to help pharma & biotech companies cohesively reach patients, providers and payers.

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  12. 2. sij

    Leadership representing 2019 winners & finalists provide expert insight on industry topics/predictions in : and many more!

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  13. 2. sij
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  14. 26. pro 2019.

    Exorbitant healthcare costs and inadequate insurance leave many patients without essential care that could improve or save their lives, but a single-payer market is not necessarily a panacea, says Dan Sontupe of The Bloc's Value Builders.

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  15. 23. pro 2019.

    Calcium announced the hire of Greg Lewis as Senior Partner and President. “In a very short time, our clients and everyone here at Calcium have felt the positive impact he is having on us and our business,” says Founder & CEO Steven Michaelson.

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  16. 20. pro 2019.

    The December 2019 edition of includes expert insight from pharma company executives and healthcare ad agency management on predictions and trends that are shaping the industry, and a special feature on gender equality & diversity.

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  17. 19. pro 2019.

    Industry powerhouse Beth Beck has joined independent, full-service, nationwide marketing agency Fingerpaint's account service team in the newly created Cedar Knolls, N.J., office. Beck is overseeing client relationships and account service.

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  18. 17. pro 2019.

    With 's Contagious holiday video hitting 5 million page views, the company doubled down on kindness – pledging to double the agency's initial $10,000 donation to the if the video hits 10 million page views by year-end 2019.

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  19. 12. pro 2019.

    Paul Pfleiderer from penned a white paper about the growing influence & importance of radio. "What if I told you everything we’ve been looking for as pharma advertisers has been right in front of us all along…ripe for DISRUPTION…RADIO."

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  20. 12. pro 2019.

    Ross Quinn joins the Network as director of customer solutions. In this newly created role, Quinn – with 30+ years of industry experience – is helping harness the Network's vast internal expertise to create enhanced experiences for clients.

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