"The infinite bellows of social media and meta-aggregation" as a phrase is pure art. https://www.wired.com/story/condom-snorting-challenge/ …
Isn't the fact that only one guy was talking about it a really good sign that it's not a trend, though?
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it ... doesn't have to be though? You could look at the thing that's trending and either not write it, or really emphatically crack down on saying "this is not a thing."
End of conversation
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