It's a nasty problem to solve. Even if they pay staff to watch the news so they can manually disable the demand triggered surge pricing there will still be a slight gap between pricing going up and coming back down.
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It would be interesting to compare the traffic spike after an incident with traffic spike after planned event like how Xmas tree lighting shuts down DC traffic. I wonder if there is enough of a pattern that AIs could learn to recognize and not surge?
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because... it's their business model?
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Algorithms encoding supply and demand. (Of the things Uber does terribly wrong, not having a “Terrorist attack: Don’t surge price” button in its control center is a small one.)
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Makes me embarrassed for my profession (systems engineers) who failed to account for this situation.
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It's just not that technically hard. And if they can't get human intervention in place in <2 min, then they aren't doing their job right.
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