This seems like a winning strategy to get Americans to read you. https://www.theguardian.com/tv-and-radio/2017/jun/26/when-good-tv-goes-bad-how-us-ruined-ramsays-kitchen-nightmares?CMP=share_btn_tw …
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And they figured out they could have a leading paragraph and a statement and then stop and we get the same amount of clicks
especially when your audience is brits who want to love british things, and not americans who want to know why you're picking on them.