This seems like a winning strategy to get Americans to read you. https://www.theguardian.com/tv-and-radio/2017/jun/26/when-good-tv-goes-bad-how-us-ruined-ramsays-kitchen-nightmares?CMP=share_btn_tw …
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And they figured out they could have a leading paragraph and a statement and then stop and we get the same amount of clicks
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especially when your audience is brits who want to love british things, and not americans who want to know why you're picking on them.
End of conversation
New conversation -
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It looks like some sort of weird evolutionary sideline maybe some editor figured out that they could have a feature about jumping the shark
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