if you are in media — especially purely digital media — it is your JOB to know how social media affects the news cycle. 2/
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The roller coaster of viral factory journalism is entirely opt-in. You can follow higher quality accounts. You can disengage from the churn.
If it's a really big deal it'll work its way up to you, I promise! Then you wouldn't be so mad about the early phase of Leggings-Gate.
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I simultaneously hate Twitter and love Twitter, but I accept the fact that I live on Twitter, and that is purely on me, not on 'the system'
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And when I need a break, I take it. And when I come back, I say 'Well that was nice for me, what'd I miss?' not 'UGH TWITTER SUX.'
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