This story is about Modcloth and apparently its target audience is people who don't know any women under 35.https://twitter.com/business/status/789055460506820608 …
You can add location information to your Tweets, such as your city or precise location, from the web and via third-party applications. You always have the option to delete your Tweet location history. Learn more
what're they doing reading a story about americans' clothing stores!?