There's a sad-clown story here about why he felt he had to at all, as happy as it made everyonehttps://twitter.com/danprimack/status/758668987970392064 …
I suspect it could be a 'well we'll get publicity either way' situation
You can add location information to your Tweets, such as your city or precise location, from the web and via third-party applications. You always have the option to delete your Tweet location history. Learn more
I suspect it could be a 'well we'll get publicity either way' situation