It used to be for work, but now I’m getting them as a consumer more than anything else.
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Replying to @mccanner
Over the last two years, news orgs have gotten a LOT better at both kinds of alerts: breaking news and ‘check out our cool shit’ ones.
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Replying to @mccanner
I mean, it’s fun to see who alerts first on The Big Breaking Thing, but it’s even more fun to see those in-between alerts.
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Replying to @mccanner
I think it took news orgs a while to find their footing there, to accept that readers would welcome non-breaking push alerts.
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Replying to @mccanner
(I’ve had some conversations with friends lately pondering what shape Election Day push alerts will take. That’s gonna be a fun one.)
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Replying to @mccanner
So I found myself the other day watching the Drunk History episode on journalism and realizing: push alerts are newsies.
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Replying to @mccanner
(side note: that episode is fantastic, and it stars Ellie Kemper as Nellie Bly and Jason Alexander as Boss Tweed)
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Replying to @mccanner
But anyway: your phone is a crowded corner in 1899. A billion things competing for your attention. Carriages careening, twitters tweeting.
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Replying to @mccanner
And screaming out for your attention comes this kid with a handful of papers, or, now, a push alert interrupting your game of Neko Atsume.
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Replying to @mccanner
And just like the newsies in 1899, the push alerts have to fight, sometimes creatively, to get your attention.pic.twitter.com/zzaar0ouIL
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In an increasingly crowded field, news alerts have to fight for you to click on THEM and not THE OTHER GUY.pic.twitter.com/Gba6qrqtb3
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Replying to @mccanner
And I just think that it’s cool, that 120+ years later, everything about the industry has changed, but really nothing has.
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Replying to @mccanner
We’re still standing here, saying: “Look at all this great news I’ve got! Won’t you buy some?”pic.twitter.com/w7Rezq0swl
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