Story time: I've been thinking a lot about push alerts, which are a thing I spent a few years making but am no longer really involved in.
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I mean, it’s fun to see who alerts first on The Big Breaking Thing, but it’s even more fun to see those in-between alerts.
I think it took news orgs a while to find their footing there, to accept that readers would welcome non-breaking push alerts.
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(I’ve had some conversations with friends lately pondering what shape Election Day push alerts will take. That’s gonna be a fun one.)
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So I found myself the other day watching the Drunk History episode on journalism and realizing: push alerts are newsies.
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Agree although as a consumer, I don't always want a push for a feature story. Seems more pushy IMHO.
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I want them from, say Buzzfeed, Guardian, NYT, but not, say AP. The high-quality investigations.
End of conversation
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