Story time: I've been thinking a lot about push alerts, which are a thing I spent a few years making but am no longer really involved in.
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It used to be for work, but now I’m getting them as a consumer more than anything else.
Over the last two years, news orgs have gotten a LOT better at both kinds of alerts: breaking news and ‘check out our cool shit’ ones.
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I mean, it’s fun to see who alerts first on The Big Breaking Thing, but it’s even more fun to see those in-between alerts.
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I think it took news orgs a while to find their footing there, to accept that readers would welcome non-breaking push alerts.
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