I loved the guardian but I *really really really* loved Ophan. https://twitter.com/jamesrbuk/status/713004344673755137 …
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Oh this, from
@chrismoranuk on Ophan and changing legacy newsroom culture, is just so lovely https://medium.com/@chrismoranuk/dreams-of-digital-journalism-don-t-have-to-be-dreams-saying-goodbye-to-ophan-s-dad-facefb660696#.v0t5j9gzo …pic.twitter.com/hcPQBIMCQJ
I've been thinking about this a lot: how much of what I know about digital audiences and the news we give them was shaped by ophan data.
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Maybe I'm reading too much into it, but if a story was bad, you could see that in the stats -- readers turning away. But you could also ...
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... See how every decision you made on a headline would affect whether readers would even click through.
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