Also I have a whole rant about how there's nobility and skill in good 'click bait' but it's Sunday night.
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Replying to @mccanner
The gist of it is you can play in that world, and you can be smart about it, and treat your readers intelligently, and too many don't.
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Replying to @mccanner
And the people who don't -- who see readers as 'clicks' and nothing more -- are gonna be first up against the goddamn wall.
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Replying to @mccanner
At this point in 2016, you could argue that the best click bait is news other sites don't have.
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Replying to @mccanner
Like oh that topic is trending? Cool, make a PHONE CALL ABOUT IT and report new things. Put the key words in the headline. Boom.
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Replying to @mccanner
And ffs know where you are in the curve. Are you first? Behind the pack? Adjust urgency accordingly.
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Replying to @mccanner
Nothing sadder than a news site behind the curve reporting the newsy news like they're the first to have discovered it.
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Replying to @mccanner
Like shouting GOLD 10 miles from Sutters Mill in 1849.
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Replying to @mccanner
'The problem is there wasn't really that much gold in Sutters Mill. it was mostly a tourist trap' -- Sonoma-bred boyfriend
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@siddharma I mean, if we're being honest about my Twitter history it's probably *exactly* what you're thinking.
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