'But how it all happened is a little more complicated' ought to be its own journalism vertical at every viral outlet http://www.bloomberg.com/features/2015-gravity-ceo-dan-price/ …
There's traffic in writing the same viral story everyone else does. There's a loyal audience in regularly telling them the truth behind it.
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Readers are smart. They know when you're chasing clicks, and they know when you're putting real work in.
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Anyway. <goes back to burrito>
End of conversation
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